Product Designer 2
at noon
Based in Cairo, Egypt
ScrollFile_01–03 // noon, 2025–2026Press a folder to open it.
Web · Seller Lab
DirectShip is noon’s Fulfilled by Partner model: sellers keep their own stock and pack every order, and noon takes care of delivery. I designed the DirectShip experience inside Seller Lab, the web portal where sellers manage those orders, working with my squad from first concepts to end-to-end delivery.
Mobile app
The mobile app for noon’s Fulfilled by Partner sellers, so they can run their DirectShip orders from their phone. I was its main designer, taking it from first concepts through to the experience our engineers delivered.
Mobile app · Design system
A new app that brings multiple seller tools into one experience for noon’s partners. As lead designer, I created its design system and built custom Claude design skills that generate and scale its screens, so every experience is either designed by me or produced through the skills I built.
I’m a Product Designer 2 at noon, where I lead design for my squad’s new seller app, bringing multiple seller tools into one experience. I built its design system and the custom Claude design skills that help us scale it. Before that, I was the main designer for the DirectShip app and the DirectShip experience in Seller Lab. My roots are in graphic design: I studied at the German University in Cairo and spent four years shaping a jewelry brand’s identity, packaging and campaigns. It’s why I care as much about type, color and detail as I do about flows.
Want to see my process?
See more of my work on Behance, or read my CV for the full story.
Product Designer 2 at noon
Product designer at noon with a graphic design core. I lead design for a new seller mobile app that brings multiple seller modules into one experience, and I built its design system and the custom Claude design skills that help scale it. Before noon, I spent four years shaping a jewelry brand’s identity, packaging, campaigns and PR.
June 2026 – Present
noon
Lead designer for a new seller mobile app owned by my squad, bringing multiple seller modules into one unified experience. I created its design system and built custom Claude design skills to support and scale the design process; every experience is designed directly by me or generated through the skills I built.
Jan 2025 – June 2026
noon · Supply Chain, DirectShip squad
Main designer for the DirectShip mobile app and the DirectShip experience in Seller Lab. Worked with a cross-functional team of 2 product managers, 3 frontend engineers and 3 backend engineers to design and deliver end-to-end product experiences.
Sept 2024 – Nov 2024
Funfetti
Designed all creative visuals and materials for events and surprise occasions, crafting cohesive, eye-catching graphics that made each event memorable.
Jan 2022 – Jul 2024
Gemma Azzurro Jewelry Egypt
Promoted to lead the design, marketing and PR departments. Led the brand’s strategic vision, managed cross-functional teams and crafted marketing campaigns, while staying hands-on with market research and packaging design.
Aug 2020 – Oct 2021
Gemma Azzurro Jewelry Egypt
Developed and ran marketing campaigns, led market research and PR strategy, and revamped and rebranded the brand’s packaging.
Oct 2019 – Jul 2024
Bachelor of Applied Sciences and Arts, majoring in Graphic Design
Sept 2019
American High School Diploma